Optimal videos range anywhere between 1-5 minutes per question, however this is just an average and we've seen great testimonials at every length!

To determine the best length of your reference response, put yourself in the shoes of the prospective customer that may view your reference. You would obviously want to know some interesting points related to the reference prompt, but not an entire life story.

Make a couple of notes about what you think are the main points you want to touch on in each response and tell your story around these main points. Make sure you touch on things like problems you encountered in your organization and how your partnership with your vendor has really helped you solve these problems.